Comscore research press release polling how users will and will not use the tablet; what's interesting isn't so much what people say they will do, but how they are framing their expectations in the context of their mobile phone experiences to date.
I personally think most folks have no idea how they will use this device until they have their hands on it – just as their expectations of smartphones could never have imagined how everyday folks use their iPhones and 'droids everyday.
Comscore research press release polling how users will and will not use the tablet; what's interesting isn't so much what people say they will do, but how they are framing their expectations in the context of their mobile phone experiences to date.
ReplyDeleteI personally think most folks have no idea how they will use this device until they have their hands on it – just as their expectations of smartphones could never have imagined how everyday folks use their iPhones and 'droids everyday.
http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_Results_of_Study_on_Apple_iPad