Thursday, August 5, 2010

Building Buzz and Audience Before a Launch

Sachin Agarwal writes about how BlueLeaf created excitement around getting invited to participate on their site. Interested case study in experience design and marketing:
  • They make users request publicly to get in, and offer unlimited invites – but for a limited time-window
  • They use Facebook as their exclusive marketing channel; they don't blog about their product, and only announce features via Facebook notes. 

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