User Experience Design
Thursday, August 5, 2010
Building Buzz and Audience Before a Launch
Sachin Agarwal writes about how BlueLeaf created excitement around getting invited to participate on their site. Interested case study in experience design and marketing:
They make users request publicly to get in, and offer unlimited invites – but for a limited time-window
They use Facebook as their exclusive marketing channel; they don't blog about their product, and only announce features via Facebook notes.
Ten Steps To Ten Thousand Sign Ups Before We Even Launch Our Startup
August 5, 2010 at 5:24 PM
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August 5, 2010 at 5:45 PM
Glad to hear! Thanks for using AddThis!
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