The Psychologist’s View of UX Design

This article has been around for a while, but it's chock full of great advice for designers, from a psychologist's point of view. Here's a synopsis:

1. People Don't Want to Work or Think More Than They Have To
2. People Have Limitations
3. People Make Mistakes
4. Human Memory Is Complicated
5. People are Social
6. People are Easily Distracted
7. People Crave Information
8. People Act Unconsciously
9. People Create Mental Models
10. The Relationships Between Perception and Cognition Matter

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The Psychologist’s View of UX Design | UX Magazine