Thursday, December 22, 2011

Can Twitter Measure Happiness?

Researchers at the University of Vermont studied Twitter data over three years and found that keyword analysis can indicate when Twitter users are happiest. They found that we tend to be most happy on Saturdays and in the early morning; January, Mondays, and late-nights not so much.

Another factor: Recently AddThis released an infographic for 2011 that showed how significant events like celebrity deaths can affect sharing; the researchers report that these kinds of events can also significantly affect our moods.

Check out the video above from Mashable that discusses the report, or if you'd like a deeper read for yourself, here's a link to the original study, Temporal Patterns of Happiness and Information in a Global Social Network: Hedonometrics and Twitter.

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