Persuasion in Design

I came across this article from a year ago that provides a nice summary of psychological techniques of persuasion.

Whether we're designing e-commerce or general product acquisition experiences, these techniques are important to keep in mind while designing.

Are you testing a page or product sequence, trying to improve conversion? These can also provide great ideas for alternative treatments that you can A/B test using tools I've mentioned in previous posts such as Optimiz.ly, Google Website Optimizer, and others.

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