Thursday, August 5, 2010

Building Buzz and Audience Before a Launch

Sachin Agarwal writes about how BlueLeaf created excitement around getting invited to participate on their site. Interested case study in experience design and marketing:
  • They make users request publicly to get in, and offer unlimited invites – but for a limited time-window
  • They use Facebook as their exclusive marketing channel; they don't blog about their product, and only announce features via Facebook notes. 

Read more:

2 comments:

  1. carAugust 5, 2010 at 5:24 PM

    i like addthis, i always use it on every blog

    ReplyDelete
  2. JLAugust 5, 2010 at 5:45 PM

    Glad to hear! Thanks for using AddThis!

    ReplyDelete

Subscribe to: Post Comments (Atom)