Decision Architecture: Designing for Decision-Making

Interesting article over on uxmag.com this week about decision architecture, and optimizing user experience for decision-making by utilizing various strategies to promote comparison.

Quoting from author Colleen Roller's summary:

A key aspect of designing for decision-making, then, is to design an environment in which comparisons can easily be made. This involves easing the inherent conflict within the goal of decision-making by:

• Providing a reference point so people can assess value and glean meaning
• Helping people determine the right things to focus on by making those salient
• Leveraging the visual design and page layout to eliminate clutter and enable easy scanning
• Providing the right information at the right time, while eliminating all unnecessary information

Read more:
Decision Architecture: Designing for Decision-Making | UX Magazine