My two cents: everyone in an organization is a brand champion, and social media can be a valuable resource to a company both as a communication channel and research tool. Organizations need to be smart about setting boundaries and expectations about the use of social media in the workplace, and embrace their power as official and unofficial opportunities to give an organization a face to its customers. Trying to block, or worse ignore, the enormous investment of time and social capital employees have in social media is not only futile – it's counter-productive.
What do you think?
Here's part one of Hooman's session; you can check out the other parts of Hooman's session at the link below:
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Social Networking at Work