Saturday, July 10, 2010

Social Networks at Work

Clearspring CEO Hooman Radfar (also my boss) appears on a Silicon Valley panel discussion about social media, security and the workplace. Is social media beneficial to the organization, or a risk? A bit of both?

My two cents: everyone in an organization is a brand champion, and social media can be a valuable resource to a company both as a communication channel and research tool. Organizations need to be smart about setting boundaries and expectations about the use of social media in the workplace, and embrace their power as official and unofficial opportunities to give an organization a face to its customers. Trying to block, or worse ignore, the enormous investment of time and social capital employees have in social media is not only futile – it's counter-productive.

What do you think?

Here's part one of Hooman's session; you can check out the other parts of Hooman's session at the link below:

See more at:

Social Networking at Work


  1. The use of social media in the workplace is a tricky subject. There's obviously some pros and cons to using it and people are finding ways to get around their company's policy. So why not have a system in place that blocks parts of social media and leave some pieces accessible? Here's a link to a few whitepapers Palo Alto Networks has created about managing and protecting social media: Enjoy!

  2. One of the downsides of having social networking at work is a decrease in productivity. Statistics show that employees aged 18-29 spend an average of 3 hours a week on social networking sites during work hours. While employers may try to impose a blanket ban on access to these sites, this may be met with strong opposition, particularly from those who are expected to work long hours at their desks. Limiting the hours when they may access those sites could be a better solution.